Google Gemini UK was looking for new creative support for high quality organic content for social media on their @GoogleUK instagram channel
localised campaigns
SKILLS
creative direction
visual design
social media
directing
culture-driver
pre-production
advertising
briefing
creative concepts
OUTPUT
AI
creative treatment
ownable IP - mic
social media campaign
reels
production packs
voxpops
carousels
influencer briefings
context
Google Gemini was searching for a new creative agency to drive the production of high quality organic content for social media.
reels
“Gemini Hacks” is a tried and tested format on Google’s global and UK social channels. After creating a tight narrative structure from hook to pay-off, I created a series of autumnal hacks, with creative treatments for pre-production, integrating cinematic, dynamic transitions, directing shoots, and concepted their upcoming winter seasonal hacks for 2026.
I also had the opportunity to create narrative-driven, Sofia-Coppola-inspired, cinematic reactive reels that were fun, relevant and experimental.
project
As an agency Creative Director, I co-led the creative vision and execution for the newly won Google Gemini account, working with Google Gemini UK for their @GoogleUK instagram channel. This included concepting, creative treatments for pre-production, creative briefings and directing shoots and design. I brought cinematic influences and narrative to elevate native social media trends and create premium content.
carousels
Carousels as a quick production way to hop onto social reactive trends, from Great British Bake Off to the latest social discourse. This required fast storyboarding to oversight of visual design.
4.7-10.5k
organic views
voxpops
Regional voxpops, captured a range of authentic human stories of Gemini use around the country. From concepting, pre-production to directing shoots, these reels showcased the product in a raw, exciting way.
reflections
The opportunity to create premium social media content for Google Gemini on Google’s national instagram account was fun, dynamic and an occasion to test and learn. From narrative-driven reactive reels to regional voxpops to planned hacks, our stakeholders were open to experimental and entertainment-led editorial content, influenced by film and tv, which made for original social media organic content.
During my time with Google Gemini, I helped build the new client relationship and launched carousel, reel and voxpop organic content onto their national instagram channel with between 4.7k - 10.5k views on organic content.
the gemini mic
I created long-term ownable IP for Google Gemini with the Gemini spark hero’ed on the microphone flag to be used for voxpops and future assets.