I am a craft-led Creative Director specialising in concepts and experience design with a track record in leading teams across the creative lifecycle. I have worked with global brands across industries, leveraging and continuously building my toolkit to form world class, innovative creative.

From challenging and framing the brief to seeing a concept come to life, I enjoy working with curiosity and at pace, pushing the boundaries and creating culture-driving work.

I was the Head of Creative Experiences at Deloitte Digital London’s innovation team, leading a team on experiential concepts from the go-to-market approach to execution. Previously at IBM iX, I was an early adopter in design thinking whilst setting up the iX studio. With degrees in climate change, I also led DD Sustainable Experiences which included me launching a purposeful experiences toolkit for internal design practitioners.

I have a penchant for 90s/00s nostalgia and indie aesthetics. My passion projects, The Darjeeling Pantry and Corporate Trauma, are a labour of love from concept to packaging. In addition to creative work, I just want to surf, skate, write, drum, watch films and travel.

Always looking to connect with fellow creatives. Please contact me directly if you want to collaborate.

- Rubia