What would you do with a stack of overflowing corporate anecdotes?
Channel it into a tongue-in-cheek lifestyle and streetwear brand, ofc.
creative direction
campaign
SKILLS
culture-driver
narratives
concepts
design
entrepreneurship
visual design
brand building
ai creative
illustration
adobe cc
new brand
OUTPUT
director’s treatment
campaign
apparel
illustration
background
From a natty wine-fuelled dinner party idea to a live brand and marketplace, with passive aggressive slogans that resonate with anyone who’s been managed by Bob, designed for Bob the Target Customer or received a disparaging, misogynistic, ageist, micro-aggressive remark from Bob.
Corporate Trauma is an independent, print-on-demand curation of apparel using high quality materials.
campaign videos
A narrative inspired by broken promises and terrified colleagues who need you to stay in your lane.
I storyboarded, directed, shot, performed, edited, colour graded, sound mixed and designed a 30 seconds narrative-driven campaign, in addition to 15 seconds and 6 seconds teasers.
