After being selected on a D&AD programme, and with the support of BBH, I developed a series of insight-driven advertising concepts.
creative direction
campaign
SKILLS
OUTPUT
advertising
culture-driver
visual design
narratives
concepts
illustration
campaign
advertising posters
billboards
art direction
ai creative
illustration
adobe cc
insight
burgers are one of the nation’s most popular hangover meals.
idea
no need for meds. burger king is the ultimate hangover cure.
insight
though humans are goal-oriented, philosophers have stated that happiness is found when life is a journey, not a destination.
idea
lime have the journey sorted, so you can focus on your destination.
insight
the primary psychological barrier for viewers isn't a lack of content, but "choice paralysis". By bringing every major streamer onto a single OS, Sky is no longer just selling shows; it is selling mental clarity.
idea
instead of app-hopping to find your favourite shows, celebrate side-by-side discovery.
insight
misogynistic men frequently excuse manspreading by stating they need the space for their appendage.
idea
make passengers more spatially aware with a biomechanical design intervention, encouraging holding items close and tight with knees to prevent spread.
insight
north london’s topography is awkward and full of obstacles. local runners have reorganised their relationship with movement: they don't plan a route. they have a route.
idea
nobody runs north london in a straight line. run your unique, personal route.
insight
there is a growing crave to feel more grounded, stepping away from technology and adopting a lo-fi lifestyle.
idea
celebrate the lo-fi nature of casio watches only giving you what you need. CASI-LO - know less, live more.
insight
many jackets and jeans today are a remix of a levi’s original. but can you spot the original?
idea
with an instantly recognisable logo, blurry or not, the blueprint is levi’s.
insight
people are yearning for grounded, phone-free moments. meal times used to provide that before the rise of food convenience.
idea
hard to swallow, friction is bread so tough and dense that it’ll take 10 mins to eat, grounding you physically, in a sensory moment. not insta-pretty, not a quick bite.
